Tier 4: Send messages to unlimited unique Contacts in a rolling 24-hour period.Tier 3: Send messages to 100K unique Contacts in a rolling 24-hour period.Tier 2: Send messages to 10K unique Contacts in a rolling 24-hour period.Tier 1: Send messages to 1K unique Contacts in a rolling 24-hour period & have up to 25 numbers.Unverified Trial Tier: Send messages to 50 unique Contacts in a rolling 24-hour period & have up to 2 numbers.There are five tiers a phone number inside a WABA can reach, including: The phone number tier of your WhatsApp API account will determine your messaging limit - the number of Contacts an account can message. Each WABA can have up to 25 numbers, depending on the phone number tier. Facebook Business Manager is also where you manage other Facebook assets. To simplify things, there are two types of WhatsApp BSPs - SMS providers and others.Ī phone number lives under a WABA, which is managed through Facebook Business Manager. Your experience with WhatsApp API may differ radically depending on your BSP. WhatsApp Business API: Business Solution Providersīusinesses that want access to WhatsApp Business API need to apply for it through Business Solution Providers (BSPs). For instance, WhatsApp API has no app or front-end interface and needs to be integrated into a business software.īusinesses can use one of two API options: WhatsApp Cloud API, which can be acquired directly from Meta and WhatsApp On-premises API, also known as WhatsApp Business API or WhatsApp API which can be acquired through third-party services called Business Solution Providers. It is more complex than WhatsApp Business App. WhatsApp API is designed for medium to large companies that want to use WhatsApp with multiple users.

We'll cover what is WhatsApp API, as well as how to create a WhatsApp API account, manage contacts and send WhatsApp API messages according to best practices. Have you been thinking about using WhatsApp API for business but you’re not sure what it is or how it works? This ultimate guide to WhatsApp Business API answers all your questions.

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